Cookies Policy
1. Definition and Scope
Cookies are small data files transmitted from a web server and stored on a user's device upon loading a webpage or digital resource. This policy applies to cookies and functionally equivalent technologies deployed in connection with , including tracking pixels, web beacons, browser local storage mechanisms, and mobile advertising identifiers such as IDFA and GAID.
2. Purposes of Cookie Deployment
Cookies and equivalent technologies used in connection with this domain serve the following technical purposes:
- Delivery of advertising impressions and enforcement of frequency caps
- Real-time bidding (RTB) participation and bid request matching
- Conversion tracking, multi-touch attribution, and campaign measurement
- Detection, classification, and prevention of invalid traffic, click fraud, and ad fraud
- Performance analytics, system optimisation, and infrastructure monitoring
- Security operations and traffic quality assurance
Where applicable law requires consent for the use of advertising or personalisation cookies, such consent is obtained through mechanisms controlled by the Operator's publisher and demand partners.
3. Categories of Cookies
- Strictly necessary - essential for the technical functioning of advertising infrastructure; disabling these cookies will impair core operations
- Analytics and measurement - collect aggregated data on campaign performance, reach, and delivery metrics
- Advertising and targeting - support the delivery, personalisation, and attribution of advertising content across programmatic and direct channels
- Consent and preference - record and enforce user choices relating to tracking and privacy preferences
Cookies may be session cookies, deleted automatically upon browser closure, or persistent cookies, retained on the device for a defined operational period.
4. Third-Party Cookies
Certain cookies associated with this domain may be placed directly by third-party technology partners involved in advertising delivery, measurement, or fraud prevention operations, including DSPs, SSPs, ad exchanges, DMPs, and verification providers. Such parties deploy and access cookies in their capacity as independent data controllers and bear individual responsibility for compliance with applicable data protection and privacy law.
5. Cookie Management
Users may manage, restrict, or delete cookies through their browser's privacy and security settings. Where a consent management platform (CMP) or consent banner is present on a publisher site or application, users may adjust their tracking preferences through that interface. Consent previously given may be withdrawn at any time; such withdrawal does not affect the lawfulness of processing that took place prior to withdrawal.
6. Retention Periods
Session cookies are automatically deleted upon browser closure. Persistent cookies are retained for periods determined by their operational purpose: up to 180 days for technical operational cookies and up to 2 years for advertising identifiers and fraud prevention-related cookies. All retention durations are limited to what is operationally necessary.
7. Enquiries
Enquiries regarding the Operator's use of cookies may be submitted via the contact form.